Reimagining the website experience and visual identity for an elder care nonprofit with longevity and inclusion in mind

CONTEXT / OVERVIEW

In my contract role with WISE & Healthy Aging, I had the opportunity to collaborate with their CEO and CIO to redesign their website and revamp their visual identity. Through user research and iterative design, I was able to craft an elder-accessible user experience that not only met the client's goals but also exceeded user expectations. After launching the website, I continued on to update their marketing materials to be consistent with the visual identity of the new website. It was fulfilling contribute to a product that is now making a positive impact on its users' daily lives

WISE & Healthy Aging is a community-based nonprofit organization that assists the elderly in maintaining good health, discovering suitable long-term care facilities, and combating elder abuse.

WHAT I DID

• Biweekly check-in meetings with the CEO and CIO to gather feedback and iterate on the ongoing tasks
• Reorganized site information architecture
• Incentivized user donation and optimized giving flows
• Surfaced salient and informative elder care resources
• Simplified user flows for accessing urgent elder care services
• Developed a cohesive visual identity through new website’s typography, UI elements (button treatments, link styling, etc.), color choices, and synergy with their original logo
• Applied visual identity guidelines to their branding assets for weekly email blasts, brochures, and posters
• Audited all visual assets to pass accessibility guidelines (WCAG 2.0+)
• Created evergreen documentation for website maintenance to guide technical team post-contract term

WISE website page map Visual Guidelines Kit